Privacy

W444 Privacy Policy – Data Protection and LGPD

W444 takes your data privacy seriously. This Policy clearly explains what we collect, why we use it, and how we protect every piece of information you entrust to us when using the platform in Brazil.

Last updated: January 2026  ·  Version 2.4
Privacy Summary
Your data is never sold to third parties
Full compliance with the LGPD (Law No. 13,709/2018)
256-bit SSL encryption on all transmissions
Financial data is not stored on our servers
You may request access to, correction of, or deletion of your data
Cookies can be managed in your browser settings
SSL 256-bit

Bank-grade encryption across all communication between you and the platform.

LGPD

All data processing practices strictly comply with Law No. 13,709/2018.

PCI DSS

Payment processing via certified gateway — your card details never reach us.

Restricted Access

Personal data accessible only by authorized teams, with a full audit trail.

Right to Erasure

Request the deletion of your personal data at any time through our support channel.

Easy Opt-Out

Opt out of marketing communications in one click — no hassle.

1

Introduction and Commitment to Privacy

The w444 believes that privacy is not a technical detail — it is a fundamental part of the respect we have for every user who trusts the platform. This Privacy Policy explains, in a straightforward and jargon-free way, how the w444 collects, uses, stores, and protects the personal data of users registered in Brazil.

This Policy applies to all services offered by the w444 at w444.world, including Sports Betting (football, MMA, e-sports, and other modalities), online casino, bonuses and promotions, customer support, and all features available on the website and mobile app. By creating an account or using any of the platform's services, you confirm that you have read and understood this Policy and consent to the data processing described herein.

The w444 acts as the controller of the personal data it collects, in accordance with the General Data Protection Law (LGPD, Law No. 13,709/2018). This means the platform determines the purposes and means of data processing and assumes the corresponding responsibilities set out in the legislation. For privacy-related matters, users may contact w444's Data Protection Officer (DPO) directly at the email address indicated in Section 13 of this Policy.

w444's core commitment: Your personal data is never sold, rented, or shared with third parties for commercial purposes. Period. Any sharing described in this Policy occurs exclusively to enable the services you contracted or to fulfill legal obligations.

2

What Data w444 Collects

The w444 collects only the data necessary to deliver contracted services, meet regulatory obligations, and continuously improve the platform experience. See below for the data categories and when each is collected:

Category Data Examples When It Is Collected
Registration and Identity Full name, email address, date of birth, CPF, mobile phone number At the time of registration
Identity Verification National ID, driver's license, proof of address, verification selfie When requesting withdrawals or during KYC verification
Finance Pix key, withdrawal destination bank, deposit and withdrawal history When carrying out financial transactions
Platform Activity Betting history, games accessed, bonuses used, session duration While using the platform
Technical and Access IP address, device type, operating system, browser, session cookies Automatically upon accessing the website or app
Communication Messages exchanged with support, emails sent, chat records When interacting with support or communication channels
Preferences and Profile Favorite sports and games, preferred language, notification settings When customizing your account or based on usage behavior

Credit or debit card data are not stored on w444's servers. Processing takes place directly within the PCI DSS-certified payment gateway, which receives and handles the data without the platform ever having access to the full card number. The w444 receives only the transaction confirmation and an anonymized token for payment method identification purposes.

Precise geographic location data (GPS) is not collected. The w444 uses only approximate geolocation data derived from the IP address, exclusively for regulatory compliance and fraud prevention purposes.

3

How w444 Uses Your Data

Every piece of data collected by the w444 has a specific purpose. The platform does not process data without a clear and legitimate reason. The main purposes are:

  • Delivery of contracted services: account creation and management, processing of deposits and withdrawals via Pix, boleto, card, PicPay, Mercado Pago, or TED, recording and settling bets, making casino games available, and providing customer support;
  • Identity verification and regulatory compliance: CPF and age verification (18+), KYC (Know Your Customer) and AML (Anti-Money Laundering) procedures required under Brazilian law, exclusion list checks;
  • Security and fraud prevention: detection of unauthorized access, identification of suspicious usage patterns, prevention of duplicate account creation, protection against bet manipulation and bot usage;
  • Experience personalization: displaying odds and relevant events based on the sports the user is most interested in (football, MMA, e-sports, etc.), and recommending promotions suited to the user's profile;
  • Account-related communications: transaction notifications, security alerts, bet confirmations, and communications about changes to the Terms and Privacy Policy;
  • Marketing and promotions (with consent only): sending offers, reload bonuses, and themed promotions tied to the Brasileirão, Copa do Brasil, UFC, and other events. Users can opt out of these communications at any time in their account settings;
  • Continuous platform improvement: aggregate analysis of usage behavior to identify improvements to the interface, load speed, and product offerings. This analysis uses anonymized data and does not allow individual identification.

w444 does not use your data for credit scoring, financial profiling, third-party marketing, or any purpose not described in this Policy. If data use needs to be extended to a new purpose, you will be notified in advance and given the opportunity to consent or decline.

4

Legal Basis for Data Processing

The LGPD requires that every personal data processing operation have a lawful basis. The w444 bases the processing of your data on the following legal grounds set out in Article 7 of Law No. 13,709/2018:

  • Contract performance: processing is required to deliver the services you requested when creating your account — betting, withdrawals, online casino, and support. Without this data, the platform cannot fulfill the service agreement;
  • Compliance with a legal or regulatory obligation: identity verification (CPF, KYC), AML procedures, and financial transaction records are required by Brazilian legislation applicable to online betting and entertainment platforms;
  • Legitimate interest: the collection of technical and behavioral usage data for security, fraud prevention, and platform improvement purposes is based on the legitimate interest of w444, provided it does not interfere with the user's fundamental rights and freedoms;
  • Consent: for sending marketing communications and for the use of non-essential cookies, the w444 requests your consent separately and specifically. You may withdraw that consent at any time without affecting your access to any other services.
5

Data Sharing with Third Parties

The w444 does not sell personal data. Period. Sharing with third parties occurs only in the cases below, all for strictly operational or legal purposes:

  • Payment gateways: to process deposits and withdrawals via Pix (Banco Central), boleto bancário, credit and debit cards, PicPay, Mercado Pago, and TED transfers through institutions such as Nubank, Itaú, Bradesco, and Banco do Brasil. These partners receive only the data strictly necessary for the transaction and are contractually bound not to use it for any other purpose;
  • Identity verification providers: for CPF and document validation during the KYC process. Data is transmitted over an encrypted connection and is not retained by the provider beyond the time required for validation;
  • Casino game providers: for the technical operation of slots, live games, and crash games. These providers receive an anonymized session identifier — not your name or CPF;
  • Infrastructure and cloud services: for secure hosting of the platform and its data, under contracts that require compliance with the same privacy standards applicable to the w444;
  • Regulatory and judicial authorities: when required by court order, competent authority request, or regulatory obligation, the w444 will provide the requested data within the applicable legal limits.

All third parties with access to personal data of w444 are bound by data processing agreements that require LGPD compliance and impose usage restrictions equivalent to those established in this Policy.

W444 does not share data with data brokers, targeted advertising companies, credit bureaus, or any other third party for purposes unrelated to the services you have contracted.

6

Data Security and Protection

The w444 implements robust technical and organizational measures to protect users' personal data against unauthorized access, loss, alteration, or improper disclosure. The main safeguards currently in place include:

  • 256-bit SSL/TLS Encryption across all communication between the user's device and the platform's servers — whether on the website or the mobile app;
  • Encryption at rest for sensitive data stored in databases, including CPF and identity verification document data;
  • Role-based access control (RBAC): only staff with a verified operational need have access to personal data, and every access is recorded in an audit log;
  • Multi-factor authentication (MFA) for all internal systems that process user data;
  • Penetration testing and security audits conducted periodically by external specialized firms;
  • PCI DSS Certification of the payment gateway that processes card transactions — card data is never stored on the platform's servers;
  • Continuous threat monitoring with automated intrusion detection systems and real-time alerts.

In the event of a security incident resulting in a personal data breach that poses a real risk to affected users, the w444 will notify the National Data Protection Authority (ANPD) and affected users within the timeframes set out in the LGPD, providing clear information about what occurred, the data involved, and the steps taken to remediate the situation.

Your responsibility: w444 recommends that you enable two-factor authentication (2FA), available in your account's security settings, use a unique password for the platform, and never share your credentials. w444 will never ask for your password by email, chat, or phone.

7

How Long w444 Retains Your Data

The w444 retains personal data only for as long as necessary to fulfill the purposes for which it was collected or to meet applicable legal and regulatory requirements. The criteria used to determine retention periods are:

  • Registration and active account data: retained for as long as the account remains active. After account closure, data is kept for an additional 5-year period to meet regulatory obligations and potential legal disputes;
  • Financial records: transaction history and KYC documents are retained for a minimum of 5 years from the transaction date, as required by Brazilian anti-money laundering regulations;
  • Betting records: retained for 5 years for regulatory audit and dispute resolution purposes;
  • Technical and access data (logs): retained for 6 months, as set out in the Brazilian Internet Civil Rights Framework (Law No. 12,965/2014);
  • Support communications: retained for 2 years after the support ticket is closed;
  • Marketing data (with consent): retained for as long as consent remains in effect. Once consent is withdrawn, data is deleted within 30 days, except where retention is required to fulfill a legal obligation.

Once the applicable retention period has ended, data is securely deleted or anonymized, making it impossible to link back to the original data subject. The w444 maintains documented secure data disposal processes to ensure that deletion is effective and irreversible.

8

Your Rights as a Data Subject (LGPD)

The LGPD grants you, as the data subject, a set of rights that may be exercised at any time regarding the data processed by w444. See each right and how to exercise it below:

Right of Access

Request a copy of all personal data w444 holds about you, including information on the purposes for which it is processed.

Right to Correction

Request the correction of incomplete, inaccurate, or outdated data. Account details can be updated directly in the account dashboard.

Right to Erasure

Request the deletion of your personal data when processing is based on consent and you wish to withdraw it.

Right to Data Portability

Request a copy of your data in a structured, machine-readable format for transfer to another service provider.

Right to Object

Object to data processing based on legitimate interest when you believe your fundamental rights take precedence.

Right to Information

Request information about which entities w444 has shared your data with and for what purposes.

Consent Withdrawal

Withdraw consent for processing activities that rely on it (such as marketing) at any time, free of charge.

Right to Restriction

Request the temporary suspension of processing of unnecessary or excessive data while a dispute is under review.

To exercise any of these rights, please contact the DPO of w444 via live chat on the platform or by emailing privacidade@w444.world, providing your full name, CPF, and the right you wish to exercise. The w444 will respond within up to 15 business days, as required by the LGPD.

The exercise of the rights above may be limited in cases where processing is required by a legal obligation — for example, the deletion of financial records may not be possible while regulatory retention periods are still in effect.

9

Cookies and Tracking Technologies

The w444 uses cookies and similar technologies to ensure the platform functions correctly, improve the user experience, and — with your consent — personalize content and analyze usage behavior. See the categories of cookies used below:

  • Strictly necessary cookies: essential for the platform to function — session authentication, bet slip maintenance, language preferences. These cannot be disabled without affecting your ability to use the platform;
  • Performance and analytics cookies: collect information about how users navigate the platform — most visited pages, load times, errors encountered. This data is aggregated and anonymized. These cookies are only activated with the user's consent;
  • Functionality Cookies: remember user preferences such as favorite sports, notification settings, and preferred payment method to personalize the experience. These require consent;
  • Marketing Cookies: used to measure campaign effectiveness and display relevant promotions within the platform. The w444 does not use third-party cookies for external tracking or behavioral advertising outside the site.

You can manage your cookie preferences through the banner displayed on your first visit to the platform, or at any time in your account settings. To manage cookies directly in your browser, go to the privacy settings in Chrome, Firefox, Safari, or whichever browser you use. Disabling non-essential cookies will not prevent you from using the core features of the w444.

10

Minors

The services of w444 are intended exclusively for individuals aged 18 and over. The platform employs active measures to prevent access by minors, including CPF verification at registration, which confirms the account holder's age.

The w444 does not intentionally collect personal data from users under 18. If it is determined that an account was created by a minor — whether due to a verification failure or the misuse of a third party's data — the account will be immediately closed, the data will be deleted, and any deposited balance will be refunded to the original payment method.

If you believe a minor has accessed the platform or that your data was misused to create an account, please contact w444 via live chat or by emailing privacidade@w444.world so the issue can be investigated and resolved promptly.

11

International Data Transfers

In some cases, the personal data of w444 users w444 may be processed on servers located outside Brazil — for example, by cloud infrastructure providers or by casino game suppliers headquartered abroad. When this occurs, the w444 ensures that the transfer is carried out in compliance with LGPD requirements, through:

  • Contracts that impose on the data recipient obligations equivalent to those required by the LGPD;
  • Transfer only to countries or international bodies that provide a level of personal data protection equivalent to that required under Brazilian law, as assessed by the ANPD;
  • Standard contractual clauses approved by the ANPD, where applicable.

The w444 does not transfer data internationally for marketing purposes or to third parties unrelated to the delivery of contracted services.

12

Changes to this Privacy Policy

The w444 may update this Privacy Policy to reflect changes in legislation, data processing practices, or new services offered by the platform. When changes are material to users' rights, the w444 will notify users by email and in-platform notification at least 15 days before the new version takes effect.

For minor or purely editorial changes (such as text corrections that do not affect the substance of the content), the w444 will update the date and version at the top of this page without prior notice. We recommend reviewing this Policy periodically to stay informed about how your data is handled.

Continued use of the platform after the effective date of any changes constitutes tacit acceptance of the updated Policy. If you disagree with the changes and do not wish to accept them, you must close your account before the new version takes effect — any available real-money balance will be returned in accordance with the applicable withdrawal rules.

13

Contact, DPO & Privacy Channel

The w444 has appointed a Data Protection Officer (DPO), as required by the LGPD for controllers that process personal data at large scale. The DPO serves as the primary point of contact for privacy-related matters, data subject rights, and any complaints regarding the processing of personal data.

To exercise your rights as a data subject, request clarification about this Policy, or report any privacy concern, you may reach us through the following channels:

  • Live chat: available 24 hours a day, 7 days a week, directly on the platform — go to "Support" in the account menu and select "Privacy & Personal Data";
  • DPO Email: privacidade@w444.world — for formal requests to exercise LGPD rights, with a response time of up to 15 business days;
  • General email: contato@w444.world — for general questions about this Policy or about data processing.

If you believe your rights as a data subject have not been adequately addressed by the w444, you have the right to file a complaint with the National Data Protection Authority (ANPD), as provided under Article 18, Paragraph 1 of the LGPD.

Other relevant documents: This Policy should be read together with the Terms and Conditions of w444 and with the guidelines of Responsible Gaming. For frequently asked questions, visit our Frequently Asked Questions.

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